Paul Cerro's Newsletter | Substack

The #1 Business I Would Never Own

And the four reasons behind that decision

Sep 14 •

New

Ownership Outearns Traditional Career Compensation

Why equity earns you more in the long-run over chasing money

Mar 25

Why I Passed On A Six-Figure SDE Net Income Business

Why headline SDE isn't always attractive

Feb 27 •

Capturing Multiple Expansion in SMB Roll-ups

Why being a small acquiror can be advantageous for the ambitious

Jan 16 •

Paul Cerro's Newsletter

Paul Cerro's Newsletter

Sharing my lessons along the path to building my (mini) empire. From start to 'finish' and everything in between.

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